Cardlytics Cuts 30% of Workforce in Major Reorganization, Targets $26 Million in Annual Savings
Cardlytics Inc. (NASDAQ: CDLX) announced on October 2, 2025, that it is implementing a major corporate reorganization as part of an enterprise-wide cost savings initiative. The company will reduce its workforce by approximately 120 full-time employees and contractors, accounting for about 30% of its total staff. This move is expected to generate at least $26 million in annualized cash savings. Cardlytics anticipates incurring $2.3 million in severance and related expenses, primarily in the fourth quarter of 2025. CEO Amit Gupta stated that the decision, though difficult, is aimed at ensuring the long-term stability of the business and enabling future growth. The company remains focused on achieving positive adjusted EBITDA for the full years 2025 and 2026.
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