By Emon Reiser
QuantaSing Group will restructure its business and change its name to Here Group as it zeroes in on its pop toy business.
The Beijing-based company, which is listed on the Nasdaq as QSG, said Tuesday it will enter into a series of transactions as part of its rebranding and change its ticker symbol to HERE pending shareholder approval at the company's Nov. 6 extraordinary general meeting.
As part of its restructuring, QuantaSing will divest from its individual online learning services business, terminating a series of contractual arrangements that aren't part of its toy plans.
QuantaSing in March entered the collectible toy market and broader consumer goods sector with its investment in Shenzhen Yiqi Culture. QuantaSing is making a play for toy consumers amid the skyrocketing popularity of collectible toys such as the Labubu, which tripled revenue for the first half of the year for China's Pop Mart, according to The Wall Street Journal.
Write to Emon Reiser at emon.reiser@wsj.com
(END) Dow Jones Newswires
September 30, 2025 17:50 ET (21:50 GMT)
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