SEMrush Holdings Inc. has announced the addition of CallRail, a leading call tracking and lead engagement platform, to its Semrush App Center. This collaboration enables users to access CallRail's advanced tracking and analytics tools directly within the Semrush platform, allowing businesses to attribute phone calls and form submissions to specific marketing campaigns. With AI-powered conversation intelligence, users can transcribe and analyze calls, identify high-quality leads, and optimize marketing budgets more effectively. The integration is designed to benefit businesses of all sizes, offering agencies and SMBs enhanced visibility into customer interactions and improved ROI measurement through a unified, standalone app experience.