Equifax's Price Cut Could Draw Lenders from FICO -- Market Talk

Dow Jones
2025/10/08

0826 ET - Equifax's price cut to its VantageScore credit scoring model could cause more lenders to switch from FICO to VantageScore, say BMO analysts Ryan Griffin and Jeffrey Silber. VantageScore 4.0 will be priced at $4.50 a score compared with $10 a score for FICO's base model, the analysts say. Crucially the new VantageScore price will be locked in until the end of 2027, "which may give lenders more clarity on future costs rather than bracing for a likely FICO score price increase," the analysts say. Still, there has been little adoption of VantageScore thus far with FICO maintaining more than 90% market share. Equifax rises 2.8% premarket. FICO falls 3.1%. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

October 08, 2025 08:26 ET (12:26 GMT)

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