Americans Turning to AI, Social Media to Search Housing Market -- Market Talk

Dow Jones

2025/10/09

1030 ET - The future is now for many home seekers, Realtor.com says. The majority of Americans are embracing new tools to navigate the housing market, with 82% using AI for real estate insights. Yet despite these shifts, consumers say real estate agents remain the most trusted and accurate source of information. Among AI platforms, ChatGPT and Gemini lead the way, with more than half of respondents saying they're excited about how AI can personalize their search. Social media is also a common place for Americans to turn with nearly 90% of them relying on it, with YouTube and Facebook being the most used overall. A majority 76% of Gen Z say TikTok is one of their go-to for housing content, more than any other generation. (chris.wack@wsj.com)

(END) Dow Jones Newswires

October 09, 2025 10:30 ET (14:30 GMT)

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