苹果首款折叠屏手机或命名iPhone Ultra 三大理由揭秘

手机中国

2025/10/11

【CNMO科技消息】据外媒报道，苹果可能在2026年推出其首款折叠屏iPhone，并有望以“iPhone Ultra”命名，而非跟随行业惯用的“Fold”命名方式。外媒解析称，这一命名策略背后存在三大关键原因。iPhone Ultra？命名体系：“Ultra”超越“Max”当前iPhone产品线中，“Pro Max”代表最高端型号，但折叠屏iPhone的屏幕尺寸将超越iPhone 18 Pro ...

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...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025101113272994c2b225&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1280957306.USD","symbol_name":"THREADNEEDLE (LUX) US CONTRARIAN CORE EQUITIES \"AUP\" (USD) INC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025101113272994c2b225&s=b","article_id":"2574436375","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025101113272994c2b225&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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Three reasons revealed","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1.5},"content_text":"【CNMO科技消息】据外媒报道，苹果可能在2026年推出其首款折叠屏iPhone，并有望以“iPhone Ultra”命名，而非跟随行业惯用的“Fold”命名方式。外媒解析称，这一命名策略背后存在三大关键原因。iPhone Ultra？命名体系：“Ultra”超越“Max”当前iPhone产品线中，“Pro Max”代表最高端型号，但折叠屏iPhone的屏幕尺寸将超越iPhone 18 Pro Max，使得“Max”不再意味着“最大”。苹果的芯片命名体系已提供先例：M3 Ultra性能优于M3 Max，后者又优于M3 Pro。若新机定位高于Pro Max，“iPhone Ultra”的命名将符合苹果的产品层级逻辑。打破行业惯例：拒绝“另一个Fold”苹果一贯避免使用行业通用术语，例如将VR头显称为“空间计算设备”，将AI功能称为“Apple Intelligence”。因此，其不太可能采用三星和谷歌等推广多年的“Fold”命名。虽然三星等手机厂商曾使用“Ultra”命名（仅用于直板手机），但该名称在折叠屏领域并非行业标准，更符合苹果“开创全新品类”的定位需求。价格定位：匹配“Ultra”溢价价格是另一关键因素。苹果手表的Ultra型号售价显著高于常规系列，而折叠屏iPhone预计售价超过2000美元，较当前最贵的iPhone 17 Pro Max（1199美元）大幅跃升。以“Ultra”命名可强化用户心理预期——这并非“昂贵版Fold”，而是“终极iPhone”，使高价更易被接受。外媒最后表示，虽然“iPhone Ultra”可能性较高，但苹果也可能选择完全不同的名称。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}