Yext Inc., a leading brand visibility platform, has released a landmark industry analysis examining how brands can compete in the rapidly evolving AI search landscape. Analyzing 6.8 million AI citations across platforms such as ChatGPT, Gemini, and Perplexity, Yext's research reveals that 86% of AI-generated citations originate from sources brands already control, including their websites and listings. The study underscores the importance of structured, consistent information and highlights that location-level data is crucial for maximizing visibility in AI search results. Yext advises brands to centralize and structure their data, distribute it to trusted sources, and closely monitor local visibility to improve their presence in AI-generated answers. The findings offer marketers a strategic framework for boosting their competitiveness as AI-powered search becomes mainstream.