Despite Investments, Paramount Still Depends on Linear TV -- Market Talk

Dow Jones

2025/10/09

1311 ET - Paramount Skydance is making significant investments to reposition the company, but the vast majority of its revenue still comes from declining streams, UBS analysts say. The company is spending on content including UFC rights, a larger film slate and its acquisition of the Free Press and it's also considering an acquisition of Warner Bros. Discovery. But the company "continues to face an increasingly difficult industry backdrop with 90%+ of current revenues from legacy Paramount with high linear TV and general entertainment exposure," the analysts say. In 2024, 80% of Paramount's TV viewership came from general entertainment, the area most susceptible to disruption from streaming. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

October 08, 2025 13:11 ET (17:11 GMT)

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