WPP (WPP) said Tuesday it has expanded a partnership with Alphabet's (GOOG, GOOGL) Google under a five-year agreement to support AI and cloud-driven marketing services and allow brands to quickly create ad campaigns.

The deal includes a $400 million commitment from WPP for Google technologies, the company said.

WPP said the collaboration will enable real-time personalized campaigns, faster asset creation using tools like Veo and Imagen, and improved privacy-focused data sharing via InfoSum on Google Marketplace.

WPP also said it will access Gemini and DeepMind models to build tailored AI services and audience insights via its Open Intelligence platform.

The company also said Google will now co-lead WPP's Creative Technology Apprenticeship program, aiming to train more than 1,000 creative technologists by 2030.

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