Wide Open Agriculture (ASX:WOA) said its distribution partner, Univar Solutions China, presented a go-to-market strategy for Wide Open's lupin protein isolate in China during a visit to the company's head office in Australia, according to a Monday Australian bourse filing.
The strategy targets the established consumer markets for tea and coffee beverages as well as nutrition, where demand for high-quality plant proteins already exists.
The first commercial order of five tonnes of product is scheduled to arrive in China early next year.
Its shares jumped 6% in recent trading on Monday.