MW Is there such a thing as too much Taylor Swift? Not for Disney.
By Lukas I. Alpert
A docuseries on Swift's 'The Eras Tour' is set for Disney+ in December, hot on the heels of her new album and film release, suggesting there is no sign yet of Taylor Swift fatigue
Taylor Swift's conquest of the entertainment world continues with the announcement of a six-part docuseries airing on Disney+.
The world can't seem to get enough of Taylor Swift.
The record-setting recording artist - and arguably the biggest star in the world - announced Monday that a six-part docuseries focused on her last concert tour will be hitting Disney+ in December.
The series will offer a behind-the-scenes chronicle of Swift's "The Eras Tour," which ended in December 2024 and was already the focus of a concert film that brought in nearly $262 million worldwide.
The announcement comes amid a flurry of releases and promotional appearances for Swift, whose new album, "The Life of a Showgirl," debuted on Oct. 3, accompanied by a feature-length, behind-the-scenes film.
Swift announced on her Instagram account that the first episodes of the docuseries - plus a Vancouver concert performance featuring the entirety of her 2024 album, "The Tortured Poets Department" - would be available on Disney+ on Dec. 12.
"We wanted to remember every moment leading up to the culmination of the most important and intense chapter of our lives, so we allowed filmmakers to capture this tour and all the stories woven throughout it as it wound down. And to film the final show in its entirety," she wrote.
Walt Disney Co. $(DIS)$ said the series will give "an intimate look at Taylor's life as her tour made headlines and thrilled fans around the world."
"The series spotlights performers, family members, and friends - including Gracie Abrams, Sabrina Carpenter, Ed Sheeran, and Florence Welch - offering never-before-seen insight into what it took to create a phenomenon," Disney said in a press release.
The announcement of the series comes just after the release of Swift's latest album, "The Life of a Showgirl," which sold 3.4 million physical and digital copies in its first week, setting a modern-era record.
The album release was also accompanied by a 90-minute promotional film that grossed over $50 million worldwide, according to Box Office Mojo.
The 35-year-old singer has had great success with a nearly constant schedule of album releases, concert films and tours. Her last tour, "The Eras Tour," grossed over $2 billion in ticket sales, and an estimated $6.5 billion when merchandise, food and drink sales were added in.
Swift's releases have become a major driving force for the entire music industry.
Swift's "The Tortured Poets Department," released in 2024, accounted for 6% of all album sales that year. In all, the album sold 3.491 million physical and digital copies in 2024, more than seven times the sales of the next-best-selling artist.
Her latest album has already matched that, making it Swift's eighth album to sell more than 1 million copies. Since 1991, only 24 albums have managed such a feat, underscoring the impact a Swift release has on the industry. Swift's newest songs claimed the top 12 spots on Billboard's Hot 100, the first time that's happened, Billboard said Monday.
In recent years, Swift has released multiple versions of her albums on vinyl, compact disc and cassette tape, which has led to a frenzy of buying among her fans - many of whom view the physical copies as collectors' items.
Swifties, as her fans are known, also consistently push her catalog to the top of most streaming services around the world - with 26.6 billion streams on Spotify (SPOT) alone in 2024, the most of any artist.
Spotify said Swift's latest album set a record for the number of streams on its first day of release.
Earlier this year, Swift announced that she had bought back the rights to her first six albums, bringing to a close a lengthy fight over control of her earlier releases and making her catalog one of the most valuable of all time.
-Lukas I. Alpert
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October 13, 2025 20:40 ET (00:40 GMT)
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