Thumzup Media (TZUP) said Tuesday it has fully integrated its advertising platform with TikTok, enabling advertisers to run targeted campaigns through user-generated content.
The company said the integration lets brands reward users for posting genuine product endorsements directly on TikTok.
Thumzup added that advertisers can now launch real-time campaigns aimed at specific geographic and demographic segments.
The company received TikTok application programming interface access on July 29, Thumzup said.