HO CHI MINH CITY, Vietnam, Oct. 15, 2025 /PRNewswire/ -- The heat is still on, but the chill is even stronger! As the "Fresh Cuts × Summer Cool" campaign sweeps across Vietnam, Midea x Haidilao are turning up the excitement and cooling things down in style. Since September 24 to October 18, diners can relish Haidilao's mouthwatering premium fresh cuts while immersing themselves in the refreshing comfort by Midea's AI-powered air conditioners, shaping up to be this season's coolest way to dine, chill, and win.
"Double Fresh Experience" – When the boiling hot pot meets the cool breeze of CELEST !
Midea x Haidilao have brought the "Double Fresh Experience" to life, turning every hotpot meal into a refreshing escape from the heat. Diners across Vietnam are indulging in Haidilao's signature Fresh Cut series while enjoying the powerful cooling comfort of Midea's CELEST inverter air conditioners. Together, the steaming hotpots and CELEST's crisp and refreshing airflow create a mixed experience of heat and coolness, flavor and comfort. The freshness can be felt in every bite — and every breath.
Lucky draw every week – Good food, good prizes, endless fun!
Adding to the excitement, the weekly lucky draw continues to light up diners' tables. By simply ordering any Fresh Cuts dish and spending 1,599,000 VND (inclusive of VAT and service fee), guests can enter to win the grand prize of a Midea CELEST air conditioner delivered free of charge. Other irresistible gifts include Haidilao Fresh Cuts e-voucher bundles worth 2,000,000 VND, Midea small appliances, free Haidilao dish e-vouchers and so on. Taking home both the chill and the cheer!
Midea CELEST – A Star of Air conditioning for Vietnamese summer .
As one of the hottest-selling inverter air conditioners this season, Midea CELEST Series has been winning over Vietnamese consumers with its powerful and refreshing cooling performance. Designed specifically for Vietnam, CELEST continues to elevate everyday comfort through innovations:
- Powered by AI ECOMASTER with giga data and AI algorithm, Celest achieve an 30% extra energy saving. With precise ±0.3°C temperature regulation, it balances energy-saving and comfort needs by avoiding unnecessary fluctuations.
- The upgraded CoolFlash technology delivers fast cooling—lowering the room temperature by 5°C in just 10 minutes. With a maximum airflow of 665㎡/h and strong air delivery reaching up to 8.1 meters, it ensures optimal cooling performance.
- Equipped with I-Clean system, Midea Celest's frost-cleaning runs only 42-minute deep-cleaning cycle to remove more dust and bacteria, keeping the air fresh and protect your health in the whole summer.
- Midea's PrimeGuard ensures long-lasting performance. To handle humid, rainy conditions, Celest is upgraded with TU1 oxygen-free copper tubes, 70% fewer impurities for better corrosion resistance, reduced leakage risk and improved thermal conductivity.
The ultimate "hot-cold" combination of Vietnamese summer .
Vietnam's hottest and coolest collaboration of the season is in full swing, guests continue to savor Haidilao's signature flavors while enjoying the refreshing breeze of Midea CELEST. Take your shot at winning exciting grand prizes and enjoy a fun dining experience at Haidilao!
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