迎战假日季，苹果推出M5芯片iPad Pro、Vision Pro与MacBook Pro

华尔街见闻

10/16

苹果公司周三更新产品线，发布搭载全新M5芯片的iPad Pro、Vision Pro头显和14英寸MacBook Pro，以迎接年底购物季。这三款设备外观维持不变，但AI运算与图形性能大幅升级。苹果公司周三对产品线进行更新，推出了搭载新款M5芯片的iPad Pro、Vision Pro头显和入门级MacBook Pro，以迎接至关重要的假日销售季。三款新设备外观与现有版本完全相同，但内部芯片全部...

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Pro","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/6bb1b2bbc8d76d53a5581fb1d4a68497","symbols_score_info":{"AAPL":1.5},"content_text":"苹果公司周三更新产品线，发布搭载全新M5芯片的iPad Pro、Vision Pro头显和14英寸MacBook Pro，以迎接年底购物季。这三款设备外观维持不变，但AI运算与图形性能大幅升级。苹果公司周三对产品线进行更新，推出了搭载新款M5芯片的iPad Pro、Vision Pro头显和入门级MacBook Pro，以迎接至关重要的假日销售季。三款新设备外观与现有版本完全相同，但内部芯片全部更换为苹果首款M5处理器。苹果周三表示，这款芯片在运算速度、图形处理和人工智能任务方面都有提升。三款产品的起售价维持不变：iPad Pro起价999美元，MacBook Pro起价1599美元，Vision Pro头显则仍为3499美元。iPad Pro还新增了苹果自研的N1无线芯片和C1X调制解调器；Vision Pro则换用了新款头带。媒体称，此次更新也进一步完善了苹果自上月发布旗舰iPhone以来的产品阵容。上月，苹果推出了iPhone 17、更纤薄的iPhone Air，以及升级版的AirPods和Apple Watch。新款设备已于周三在苹果官网开启预售，并将于10月22日正式到店发售。iPad Pro苹果表示，M5 iPad Pro的AI性能相比M4版本提升了3.5倍。更强大的芯片有望让这款平板电脑在性能上超越许多高端笔记本电脑。结合上个月随iPadOS 26推出的多任务处理功能，iPad用户将终于能够更实用地发挥设备性能。与前一代相同，M5 iPad Pro采用轻薄设计，配备多层结构的“串联”OLED显示屏，这种设计能带来更高亮度和能效。11英寸版本售价略低于1000美元，而13英寸版本仍从1299美元起售。苹果还推出了适配iPad Air的黑色版本Magic Keyboard键盘配件，此前iPad Air键盘仅提供白色款。媒体表示，苹果寄望于新款平板和配件提振需求，此前iPad在6月季度的销售表现令人失望。一些消费者可能一直在等待新版发布后再购买。Vision ProVision Pro头显此次由M2芯片升级为M5芯片，应该能带来更流畅的用户体验，毕竟之前的芯片已是三年前发布。此外，电池续航也略有提升。苹果承诺将带来更先进的增强现实和AI体验，但目前Vision Pro的应用程序仍然有限，缺乏足够吸引用户的使用场景。新款头带名为“双层针织头带”（Dual Knit Band），设计上旨在减轻长时间佩戴所产生的疲劳和不适。它包含上下两个支撑带，提供额外缓冲。媒体表示，自2024年初推出以来，Vision Pro一直被认为过重且价格昂贵，但它仍被视为一项令人印象深刻的产品。这款设备的显示效果在观影体验上胜过其他头显。不过，苹果在推出沉浸式视频内容方面进展缓慢，未能充分发挥这款设备的优势。由于许多消费者不愿花3499美元购买这款设备，苹果现在越来越多地将Vision Pro定位为适合企业或机构的产品。尽管此次更新幅度不大，苹果实际上已经将重心转向开发智能眼镜。媒体报道，公司已搁置原计划中的Vision Pro升级版本，原本该版本将具备更轻的设计和更低的售价。苹果目前正加快追赶Meta公司在智能眼镜市场的进展。Meta刚刚发布的Ray-Ban Display智能眼镜已经展现出显著成果。14英寸MacBook Pro苹果的入门级14英寸MacBook Pro是公司首款搭载M5芯片的笔记本电脑。苹果表示，对于仍在使用M1系列甚至更旧Intel处理器的用户来说，M5的性能提升将最为明显。和之前一样，14英寸MacBook Pro提供银色和黑色两种颜色选择，并可选配防眩光显示屏。Mac系列在苹果最近一个财季中表现亮眼。该产品线在6月季度的营收达80.5亿美元，远高于华尔街预期的73亿美元。据媒体报道，苹果正在开发M5 Pro和M5 Max版本的芯片，计划在明年初用于高端14英寸和16英寸MacBook Pro的更新。未来几个月，苹果还计划发布一系列新产品，包括新款AirTag追踪器、HomePod mini智能音箱、Apple TV机顶盒、iPhone 17e、iPad 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