Alpha Modus Holdings Inc. has filed a patent infringement lawsuit against Lowe's Companies, Inc. and Lowe's Home Centers, LLC in the U.S. District Court for the Eastern District of Texas. The complaint alleges that Lowe's is using AI-driven retail technologies covered by six Alpha Modus patents, which relate to real-time inventory management, customer assistance, personalized in-store advertising, dynamic store layout optimization, and behavioral data-driven retail engagement. The lawsuit targets Lowe's in-store computer-vision and retail media systems, including the Dwell heat-mapping platform, Axis/Genetec camera network, Store Digital Twin, One Roof Media Network, Mylow Companion AI application, and Innovation Labs initiatives. Alpha Modus claims these systems infringe on its patented methods for managing inventory and pricing through image recognition and behavioral data, delivering personalized promotions, and optimizing store layouts using traffic and dwell-time analytics.