比亚迪开进日本大卖场

第一财经

10/22

2025.10.22本文字数：1183，阅读时长大约2分钟作者 |第一财经黄琳10月21日，第一财经获悉，日本零售集团永旺（AEON）将在2025年内与比亚迪达成销售战略合作。根据规划，永旺首批将在日本全国约30个商业设施和百货商店内设置比亚迪电动汽车的销售网点。永旺将通过自主设定价格、设置积分返还等一系列折扣和促销激励策略，让消费者以约200万日元（约合人民币9.4万元）起售价购买一辆比亚迪...

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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251022095027a46d581a&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BYDDY","symbol_name":"比亚迪ADR","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251022095027a46d581a&s=b","article_id":"2577380086","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251022095027a46d581a&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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ACC","LU2294711713.HKD":"BNP PARIBAS ENERGY TRANSITION \"C\" (HKD) ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC"},"translate_title":"BYD enters Japanese hypermarkets","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"002594":0.6,"00285":1.5,"01211":1.5,"BYDDY":0.6,"HYDD.SI":0.6},"content_text":"2025.10.22本文字数：1183，阅读时长大约2分钟作者 |第一财经 黄琳10月21日，第一财经获悉，日本零售集团永旺（AEON）将在2025年内与比亚迪达成销售战略合作。根据规划，永旺首批将在日本全国约30个商业设施和百货商店内设置比亚迪电动汽车的销售网点。永旺将通过自主设定价格、设置积分返还等一系列折扣和促销激励策略，让消费者以约200万日元（约合人民币9.4万元）起售价购买一辆比亚迪电动汽车。具体而言，永旺将负责接收订单、完成购车合同签署等中间工作，同时，永旺还将与比亚迪日本经销商合作，在商超卖场展示比亚迪电动汽车并推动购买。目前，永旺在日本拥有164家购物中心。未来，永旺的目标是实现对比亚迪电动汽车的自主进口和销售。售价方面，永旺也推出了一系列的补贴，消费者可以获得永旺积分、家用充电桩安装等优惠，折扣金额超10万日元， 叠加日本国家和地方政府补贴，购车优惠力度约为100万日元。以比亚迪日本主力车型紧凑型纯电SUV海豚为例，该车型售价299万日元，综合上述补贴后的优惠售价约为200万日元。有观点认为，过去，日本汽车制造商和关联的经销商门店在新车销售服务、售后服务占有主导权，而比亚迪与永旺的零售合作模式可能会改变上述日本汽车流通市场原本的格局，开创中国电动汽车品牌在日销售的新模式。同时，永旺在日本374家门店拥有约2500个纯电动汽车充电桩，能够带动日本当地突破充电桩等基础设施限制的障碍。日本汽车流通协会和日本微型车协会联合会公布的2025上半财年（2025年4～9月）数据显示，销量排名前三位的车型仍是日系汽车，从第一位到第三位分别是本田的微型车“N-BOX”、铃木的微型车“Spacia”、丰田的小型车雅力士。销量排名前十名中，有7款车型都隶属于丰田（包括子公司大发）。同期，日本纯电动乘用车的国内销量（含轻型汽车）约为2.85万辆，同比增长3%，但在新车总销量中的占比仅约1%，市场份额偏低。日本汽车进口商协会（JAIA）公布的9月份进口车销量（不含日系厂商）中，比亚迪和特斯拉两家电动汽车公司均创下历史销量新高。其中，比亚迪日本9月销量为802辆，同比增长约3倍，占日本当月进口纯电动汽车销量约2成，畅销车型包括海狮7和海豚。2026年，比亚迪还将发布专为日本市场开发一款纯电动轻型汽车。当前，比亚迪在日本已开设超过40家门店。而特斯拉从今年5月开始对主力车型“Model 3”实施最多55万日元（约合人民币2.7万元）的降价，也稳定提高了该车型在日本的销量。但是，日本纯电动市场销量排在前列的仍是日系车，比如日产电动车 Sakura、Leaf、Ariya等车型。此外，日系车企也陆续推出电动汽车新车型，比如本田推出首款紧凑型电动车“N-ONE e:”，丰田与铃木今年联合推出一款电动轻型汽车。微信编辑| 龙王第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专用邮箱：bianjibu@yicai.com（注：我们会对线索进行核实。您的隐私将严格保密。）推荐阅读王自如，已入职新公司","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}