Planet Fitness Inc. has announced a multi-year partnership with Hockey Canada, becoming the official fitness partner of the organization. The three-year collaboration aims to promote health and wellness across Canadian communities, emphasizing the importance of fitness in hockey culture. As part of the partnership, Planet Fitness will work with National Women's Team players Natalie Spooner, Emily Clark, and Emma Maltais, who will be featured in social media campaigns, in-club events, and community initiatives. The athletes' hometown Planet Fitness clubs will also showcase their signature workout routines to inspire local members.