Boston Beer's Sun Cruiser Brand Boosts Results -- Market Talk

Dow Jones

10/25

1307 ET - Boston Beer's vodka-based Sun Cruiser brand is starting to make its mark on the beer company's results, Roth analyst Bill Kirk says in a note. "We are beginning to see the power of Sun Cruiser," Kirk says, noting Boston Beer's depletions accelerated in the third quarter even as scanner data decelerated. Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next "iconic brand," he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

October 24, 2025 13:07 ET (17:07 GMT)

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Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next \"iconic brand,\" he says. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 24, 2025 13:07 ET (17:07 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Boston Beer's Sun Cruiser Brand Boosts Results -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBoston Beer's Sun Cruiser Brand Boosts Results -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-10-25 01:07</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1307 ET - Boston Beer's vodka-based Sun Cruiser brand is starting to make its mark on the beer company's results, Roth analyst Bill Kirk says in a note. \"We are beginning to see the power of Sun Cruiser,\" Kirk says, noting Boston Beer's depletions accelerated in the third quarter even as scanner data decelerated. Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next \"iconic brand,\" he says. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  October 24, 2025 13:07 ET (17:07 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4158","symbol_name":"啤酒酿造商","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2578505549","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2578505549","pubTimestamp":1761325620,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1307 ET - Boston Beer's vodka-based Sun Cruiser brand is starting to make its mark on the beer company's results, Roth analyst Bill Kirk says in a note. \"We are beginning to see the power of Sun Cruiser,\" Kirk says, noting Boston Beer's depletions accelerated in the third quarter even as scanner data decelerated. Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next \"iconic brand,\" he says. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4158":"啤酒酿造商","BK4588":"碎股","BK4585":"ETF&股票定投概念","SAM":"波斯顿啤酒","BK4532":"文艺复兴科技持仓"},"translate_title":"波士顿啤酒的Sun Cruiser品牌提升业绩——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SAM":1.5},"content_text":"1307 ET - Boston Beer's vodka-based Sun Cruiser brand is starting to make its mark on the beer company's results, Roth analyst Bill Kirk says in a note. \"We are beginning to see the power of Sun Cruiser,\" Kirk says, noting Boston Beer's depletions accelerated in the third quarter even as scanner data decelerated. Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next \"iconic brand,\" he says. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  October 24, 2025 13:07 ET (17:07 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}