1244 GMT - The media industry needs to embrace artificial intelligence, "whether we like it or not," ITV America Chief Executive Officer David George says. George emphasizes that the company's focus is on empowering its creative teams to use AI as a catalyst for creation, rather than its substitute. "There is a creative tsunami coming along with it, and those who harness it will ride the wave to the other side," he added. ITV America's portfolio includes major unscripted brands such as Love Island, Queer Eye, and Hell's Kitchen. Shares are down 0.4% at 0.70 pounds.(najat.kantouar@wsj.com)
(END) Dow Jones Newswires
October 31, 2025 08:44 ET (12:44 GMT)
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