BYD (HKG:1211, SHE:002594) is gearing up for the launch of a mini-car in Japan on Friday, aiming to enter a segment that accounts for nearly a third of the country's auto sales, Reuters reported Tuesday.
The all-electric car will not go on sale until the end of next year, but is already being noted for its possible threat to local automakers Honda and Suzuki, the report said.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)