Comscore Inc. has released its 2025 State of Streaming report, highlighting significant shifts in consumer behavior and the continued growth of the streaming industry. The analysis reveals that both ad-supported video on demand (AVOD) and free ad-supported streaming TV $(FAST)$ channels are experiencing robust expansion. Notably, 45% of Netflix U.S. households now use the ad-supported tier, up from 34% in 2024. Connected TV streaming has reached 96.4 million U.S. households, with total streaming hours climbing to 13.9 billion-a 6% year-over-year increase. The report also notes a 43% surge in hours watched across major free ad-supported platforms. As streaming becomes the default viewing experience for many Americans, Comscore's findings underscore the growing importance of affordable, accessible content and the rapid adoption of ad-supported models in a maturing market.