Adobe to Integrate Google AI Models in Apps

Dow Jones
2025/10/29
 

By Katherine Hamilton

 

Adobe is expanding its partnership with Google Cloud to offer Google's AI models in its apps.

The latest models from Alphabet unit Google will be integrated directly into Adobe Firefly, Photoshop, Adobe Express, Premiere and GenStudio, the San Jose, Calif., software company said Tuesday.

Adobe's enterprise customers will also be able to customize their own AI models that are tailored to customers' brands.

Earlier Tuesday, Adobe also announced that it would collaborate with YouTube to offer new features to help customers edit and create videos.

Adobe has been investing in AI with a goal of pivoting more toward helping customers generate content, rather than just editing it. Shares are down 19% this year, as investors are getting anxious about seeing the company monetize its AI efforts.

The company made some progress in its fiscal third quarter, as AI-first annual recurring revenue surpassed $250 million, the original target the company had aimed to hit by the end of this year.

 

Write to Katherine Hamilton at katherine.hamilton@wsj.com

 

(END) Dow Jones Newswires

October 28, 2025 12:26 ET (16:26 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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