Weibo's Advertising Business Likely to Remain Weak -- Market Talk

Dow Jones
2025/11/03

0436 GMT - Weibo's advertising business is likely to remain weak, say Nomura's Jialong Shi and Rachel Guo in a note. They expect the Chinese social-media company's 3Q revenue and adjusted operating profit missed consensus estimates thanks to weaker-than-expected advertising demand. Weakness in the advertising segment likely stems from a high base thanks to the Paris Olympics a year ago, softer-than-anticipated advertising budget in the smartphone sector, and lukewarm ad spend from video-game companies, the analysts say. Resilient advertising spending from the e-commerce and auto sectors could partly help offset this, they add. Nomura maintains its neutral rating and target of $11.00 on Weibo's ADRs, which last ended 0.5% lower at $10.88. (megan.cheah@wsj.com)

 

(END) Dow Jones Newswires

November 02, 2025 23:36 ET (04:36 GMT)

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