09:44 ET -- Shopify gauges consumer confidence by how much its merchants sell, and they're selling more. "Consumer confidence for us is measured at checkout," President Harley Finkelstein told investors, citing a 32% year-over-year jump in gross merchandise volume to $92.01 billion. He noted that shoppers are becoming more selective amid economic uncertainty, including tariffs and the removal of the de minimis exemption, which affects cross-border purchases. Still, Finkelstein remains upbeat. "Shoppers keep buying, keep returning and demand remains resilient," he says. The surge in GMV suggests that despite headwinds, consumers are actively spending on merchants and storefronts. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

November 04, 2025 09:45 ET (14:45 GMT)

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