Nov 7 (Reuters) - The following are the top stories in the Financial Times. Reuters has not verified these stories and does not vouch for their accuracy.

Headlines

- Novo Nordisk challenges Pfizer to raise offer for obesity biotech

- Comcast holds talks about buying ITV's television business

- Messina Group seeks to sell stake in lobbying firm co-founded by Peter Mandelson

- Reeves considers less dramatic cut to cash Isa allowance

Overview

- Novo Nordisk's NOVOb.CO chief executive challenged Pfizer PFE.N to increase its bid for obesity start-up Metsera MTSR.O, as the Denmark-based drugmaker again bested its U.S. rival's offer for the biotech.

- Comcast CMCSA.O is in talks with ITV ITV.L about buying its television business, in a deal that could result in it being combined with the U.S. media giant's Sky subsidiary to create a leading broadcast and streaming group in the UK.

- The Messina Group, the U.S. political consulting firm run by a former aide of Barack Obama, is seeking to sell off its stake in Global Counsel, the lobbying outfit co-founded by Lord Peter Mandelson.

- British Finance Minister Rachel Reeves is considering a less dramatic cut to the annual cash Isa allowance following a backlash from building societies, as the chancellor tries to push through potentially unpopular reforms to funnel more money into UK stocks.

(Compiled by Bengaluru newsroom)

((globalnewsmonitoring@thomsonreuters.com))