E.l.f. Beauty Expects Competitors to Up Prices -- Market Talk

Dow Jones

2025/11/06

E.l.f. Beauty expects prices to rise across the beauty industry, CEO Tarang Amin says. E.l.f. was among the first to hike prices to mitigate tariffs, implementing a $1 price increase to its products in August. The company has historically been early to change prices compared with the rest of the industry, Amin says. "We have heard from many of our retailers that others plan to," Amin says during a call with analysts. He says e.l.f.'s average unit retails at $7.50, compared with $9.50 for legacy mass beauty players and $30 for prestige beauty companies. "We feel that value proposition is strong and will just get stronger as others follow the pricing," he says. Shares fall 21%.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

November 05, 2025 18:56 ET (23:56 GMT)

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Beauty Expects Competitors to Up Prices -- Market Talk","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n   E.l.f. Beauty expects prices to rise across the beauty industry, CEO Tarang Amin says. E.l.f. was among the first to hike prices to mitigate tariffs, implementing a $1 price increase to its products in August. The company has historically been early to change prices compared with the rest of the industry, Amin says. \"We have heard from many of our retailers that others plan to,\" Amin says during a call with analysts. He says e.l.f.'s average unit retails at $7.50, compared with $9.50 for legacy mass beauty players and $30 for prestige beauty companies. \"We feel that value proposition is strong and will just get stronger as others follow the pricing,\" he says. Shares fall 21%.(kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  November 05, 2025 18:56 ET (23:56 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>E.l.f. 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Beauty Expects Competitors to Up Prices -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-11-06 07:56</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n   E.l.f. Beauty expects prices to rise across the beauty industry, CEO Tarang Amin says. E.l.f. was among the first to hike prices to mitigate tariffs, implementing a $1 price increase to its products in August. The company has historically been early to change prices compared with the rest of the industry, Amin says. \"We have heard from many of our retailers that others plan to,\" Amin says during a call with analysts. He says e.l.f.'s average unit retails at $7.50, compared with $9.50 for legacy mass beauty players and $30 for prestige beauty companies. \"We feel that value proposition is strong and will just get stronger as others follow the pricing,\" he says. Shares fall 21%.(kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  November 05, 2025 18:56 ET (23:56 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1242518857.USD","symbol_name":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2581089704","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2581089704","pubTimestamp":1762386960,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"E.l.f. Beauty expects prices to rise across the beauty industry, CEO Tarang Amin says. E.l.f. was among the first to hike prices to mitigate tariffs, implementing a $1 price increase to its products in August. The company has historically been early to change prices compared with the rest of the industry, Amin says. \"We have heard from many of our retailers that others plan to,\" Amin says during a call with analysts. He says e.l.f.'s average unit retails at $7.50, compared with $9.50 for legacy mass beauty players and $30 for prestige beauty companies. \"We feel that value proposition is strong and will just get stronger as others follow the pricing,\" he says. 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The company has historically been early to change prices compared with the rest of the industry, Amin says. \"We have heard from many of our retailers that others plan to,\" Amin says during a call with analysts. He says e.l.f.'s average unit retails at $7.50, compared with $9.50 for legacy mass beauty players and $30 for prestige beauty companies. \"We feel that value proposition is strong and will just get stronger as others follow the pricing,\" he says. Shares fall 21%.(kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  November 05, 2025 18:56 ET (23:56 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}