DoubleVerify and Roku Team Up to Combat CTV Ad Fraud

Reuters

11/05

DoubleVerify and <a href="https://laohu8.com/S/ROKU">Roku</a> Team Up to Combat CTV Ad Fraud

DoubleVerify Holdings Inc. and Roku, Inc. have announced significant progress in their ongoing collaboration to enhance trust and performance in connected TV $(CTV)$ advertising. Since 2023, DoubleVerify and Roku have partnered to block billions of fraudulent ad requests imitating Roku device traffic, leveraging Roku's proprietary Advertising Watermark technology. This partnership has also played a crucial role in uncovering and mitigating major CTV ad fraud schemes, such as CycloneBot and SmokeScreen, by combining DoubleVerify's Fraud Lab expertise with Roku's technical signals. In addition to fraud protection, the collaboration includes measurement capabilities for advertisers on Roku's home screen and native formats, helping brands effectively reach audiences on streaming platforms. DoubleVerify plans to introduce further advancements to the partnership by the end of 2025.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251105969840) on November 05, 2025, and is solely responsible for the information contained therein.

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Since 2023, DoubleVerify and Roku have partnered to block billions of fraudulent ad requests imitating Roku device traffic, leveraging Roku's proprietary Advertising Watermark technology. This partnership has also played a crucial role in uncovering and mitigating major CTV ad fraud schemes, such as CycloneBot and SmokeScreen, by combining DoubleVerify's Fraud Lab expertise with Roku's technical signals. In addition to fraud protection, the collaboration includes measurement capabilities for advertisers on Roku's home screen and native formats, helping brands effectively reach audiences on streaming platforms. DoubleVerify plans to introduce further advancements to the partnership by the end of 2025.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251105969840) on November 05, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4023","symbol_name":"应用软件","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251105:nNDL9Mx9L7:1","article_id":"2581454773","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2581454773","pubTimestamp":1762351272,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"DoubleVerify Holdings Inc. and Roku, Inc. have announced significant progress in their ongoing collaboration to enhance trust and performance in connected TV  advertising. 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