（第八届进博会）以进博为桥梁澳大利亚保健企业大力开拓中国市场

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11/07

中新网上海11月7日电 (奚金燕)第八届进博会期间，澳大利亚健康产业集团 Homart(活曼特)药业集团与京东健康和阿里巴巴集团旗下的阿里速卖通在澳大利亚贸易部长唐方睿(Don Farrell)等见证下，签署战略合作协议及备忘录。在澳大利亚贸易部长唐方睿(DonFarrell)及澳大利亚贸易投资委员会总裁保罗·格睿博士(Dr.PaulGrimes)的共同见证下，Homart集团首席执行官叶蓓玲与...

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Farrell)等见证下，签署战略合作协议及备忘录。在澳大利亚贸易部长唐方睿(DonFarrell)及澳大利亚贸易投资委员会总裁保罗·格睿博士(Dr.PaulGrimes)的共同见证下，Homart集团首席执行官叶蓓玲与京东健康跨境业务负责人宋常月签署战略合作协议。企业供图进博会上，Homart与京东健康正式签署长期战略合作协议。双方将围绕旗舰店运营、新品孵化、消费者教育、防伪溯源等领域展开深度合作，共同推动澳大利亚健康品牌在中国的品牌建设与服务升级。Homart集团首席执行官叶蓓玲与京东健康副总裁宋昊航，及澳大利亚贸易投资委员会代表费马霆共同剪彩。企业供图Homart在深耕中国市场的同时，也正加速推进全球化布局。进博会期间，Homart与阿里速卖通正式签署战略合作备忘录。双方未来将在跨境电商、全球营销及数字零售等领域携手开启全面战略合作的新篇章，共同推动澳大利亚优质品牌和产品更高效地走向全球市场。Homart集团首席执行官叶蓓玲、阿里速卖通澳新国家经理AlfyZhang、澳大利亚贸易投资委员会代表费马霆，及澳洲制造总裁(AustralianMade)BenLazzaro共同剪彩。企业供图根据备忘录，阿里速卖通将协助 Homart在平台上建设官方旗舰店，协同开展市场推广、促销活动与客户体验优化；Homart则将提供高品质澳洲制造的健康产品及稳定供应链支持。据悉，首批上线品牌包括 SpringLeaf绿芙、TopLife皇特维康、GrandPawPaw格兰爷爷、CHÉRI萱兹等约40个SKU，并计划三年内拓展至200个SKU，目标实现累计3000万澳元销售额。作为澳大利亚健康产业的代表企业，Homart连续多年参加进博会，见证并参与了澳中健康产业合作的深化与升级。今年， Homart集团通过与中国两大电商平台的战略合作，着力构建“以中国为核心市场、以全球扩张和上市为双引擎驱动”的国际化布局。Homart集团也正筹划2026年在澳大利亚证券交易所(ASX)主板上市。在Homart集团首席执行官叶蓓玲看来，进博会不仅是展示的平台，更是合作的桥梁。希望通过此次战略协作，让更多高品质澳大利亚产品走进中国、走向世界。未来，Homart集团称，将持续以进博会为纽带，加强与中国及全球合作伙伴的战略协同，共同打造更加开放、创新与可持续的全球健康产业生态。(完)【编辑:付子豪】","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}

（第八届进博会）以进博为桥梁 澳大利亚保健企业大力开拓中国市场

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（第八届进博会）以进博为桥梁澳大利亚保健企业大力开拓中国市场