Shaquille O'Neal And Former NBA MVP Allen Iverson Reunite To Rebuild Reebok — And Shaq Says 'I Do Everything But Nothing'

Benzinga

2025/11/12

Shaquille O'Neal said he stays involved in Reebok's basketball business without micromanaging as he works with former NBA star Allen Iverson. O'Neal appeared in New York last month at the premiere of...

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He told Boardroom that Authentic Brands Group's global retail reach is a \"cheat code\" for distribution and helps push Reebok back into the basketball spotlight.Boardroom also reported that his television workload changed after TNT Sports licensed \"Inside the NBA\" to ESPN under the league's new media rights deal. The show will air on 20 nights before the playoffs and only four times before Christmas.Reebok expanded its basketball roster with younger athletes. Last year, the company welcomed high-school guard Dink Pate, who will begin his season in the NBA G-League.The brand then signed forward Nate Ament, who opens his freshman year at the University of Tennessee and is projected as a top-five NBA Draft pick next yea","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"MVP":"Roundhill MVP ETF"},"translate_title":"沙奎尔·奥尼尔和前NBA MVP阿伦·艾弗森重聚重建锐步——沙克说“我什么都做，但什么都不做”","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MVP":1.5},"content_text":"Shaquille O'Neal said he stays involved in Reebok's basketball business without micromanaging as he works with former NBA star Allen Iverson. \nO'Neal appeared in New York last month at the premiere of the new three-part docuseries, \"Allen Iverson: The Answer,\" on Prime Video. He told Boardroom that Authentic Brands Group's global retail reach is a \"cheat code\" for distribution and helps push Reebok back into the basketball spotlight.\nDon't Miss:\nO'Neal and Iverson lead Reebok Basketball as president and vice president. ABG purchased Reebok from Adidas for up to €2.1 billion ($2.5 billion). The company reported that Reebok's annual retail sales increased from $1.6 billion in 2020 to $5 billion in 2024.\nO'Neal described how he approaches leadership. \"I do everything but nothing,\" he told Boardroom. \"True leaders don't micromanage. If I'm gonna start a media company, I'll call you. You do all the work, I proofread it, say yes or no, and we move on from there,\" he added.\nBoardroom also reported that his television workload changed after TNT Sports licensed \"Inside the NBA\" to ESPN under the league's new media rights deal. The show will air on 20 nights before the playoffs and only four times before Christmas. \n\"It could be worse. It could always be worse,\" O'Neal said. \"So I never complain. I do my job, and we'll see what happens after that.\"\nTrending: Bill Gates Invests Billions in Green Tech — This Tree-Free Material Could Be the Next Big Breakthrough\nReebok expanded its basketball roster with younger athletes. Last year, the company welcomed high-school guard Dink Pate, who will begin his season in the NBA G-League. \nThe brand then signed forward Nate Ament, who opens his freshman year at the University of Tennessee and is projected as a top-five NBA Draft pick next year, and added high-school standout Darius Acuff Jr. in May. Chicago Bulls forward Matas Buzelis also joined the roster.\nO'Neal told Boardroom that Reebok's basketball category is trending upward, saying, \"Ever since we purchased Reebok, we're up. Way up, with Reebok overall.\" \nSee Also: These five entrepreneurs are worth $223 billion – they all believe in one platform that offers a 7-9% target yield with monthly dividends\nReebok saw strong consumer interest through Women's National Basketball Association star Angel Reese. According to ABG, she first signed a name, image and likeness partnership with the brand in October 2023 and later agreed to a multiyear extension in October 2024.\nReebok released her first signature shoe, Angel Reese 1, in September, and all sizes sold out within minutes on the brand's website, CBS Sports reported. Reese also remained visible through fashion and media, appearing on the cover of Vogue, the WNBA cover of NBA 2K26, and walked in Victoria's Secret's latest fashion show.\nO'Neal told Boardroom he sees similarities between Reese and Iverson, saying she approaches her career her own way.\nRead Next: Buffett's Secret to Wealth? Private Real Estate—Get Institutional Access Yourself\nImage: Shutterstock","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}