PharmX Technologies (ASX:PHX) launched a new Marketplace platform for pharmacy procurement, a customer-facing digital environment for product discovery, price comparison, and promotions, operating on a volume-based fee model, according to a Tuesday Australian bourse filing.

It added that the PharmXchange platform will be deprecated, with all customers will be migrated to the new Marketplace platform.

The firm said that the revenue impact of the new platform couldnot yet be quantified, but the combination of improved order flow through the Marketplace, expanded monetization levers, and increased customer participation is expected to contribute to revenue and profitability growth over the long term.