Star Plus Legend Holdings Limited has announced that its wholly-owned subsidiary, Star Plus Entertainment (Kunshan) Company Limited, has entered into a joint venture cooperation agreement with Beijing Lingyi Technology Co., Ltd., a subsidiary of Yushu Technology Co., Ltd. The new joint venture, Yuxing Entertainment Technology Co., Ltd., will be owned equally by both parties. The collaboration aims to leverage technological advancements to enhance Star Plus Legend's IP business, create AI and robotics-driven IP derivative products, and expand the application of intelligent robots in concerts and commercial performances. The initiative is intended to accelerate product launches, strengthen brand influence, and drive long-term business growth for the Group.