** Mizuho raises price target on online travel firm Tripadvisor TRIP.O to $17 from $14, upgrades rating to "neutral" from "underperform"

** New PT an upside of 15% from stock's last close

** Shares of TRIP rise nearly 1.1% to about $14.9 premarket

** Mizuho says TRIP acknowledged "traffic weakness" and has taken a $85 mln cost-cutting plan equal to ~25% of its projected 2025 EBITDA

** Brokerage says co has pivoted its structure to support faster-growing experiences segment, pulling back from its weaker hotel segment

** Says TRIP is planning to launch an AI-native product in the coming weeks and has also began a strategic review of its portfolio business, TheFork, which Mizuho values at $5/share

** Three of 18 brokerages rate the stock "buy" or higher, 11 "hold", and four "sell" or lower; their median PT is $18 - data compiled by LSEG

** As of last close, shares flat YTD

(Reporting by Megavarshini G. Somasundaram in Bengaluru)

((Megavarshini.SomasundaramGnanasundari@thomsonreuters.com))