JD.com's Food Delivery Isn't A Side Bet — It's Converting Users At Nearly 50%

Benzinga

2025/11/14

For years, JD.com Inc (NASDAQ:JD) has been boxed into the same narrative: a logistics powerhouse built on electronics, appliances and 1P efficiency. But the company’s third quarter delivered an ...

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But the company’s third quarter delivered an ...</p>\n\n<a href=\"https://www.benzinga.com/markets/tech/25/11/48844271/jd-coms-food-delivery-isnt-a-side-bet-its-converting-users-at-nearly-50\">网页链接</a>\n\n</div>\n","source":"benzinga_hot_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>JD.com's Food Delivery Isn't A Side Bet — It's Converting Users At Nearly 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nJD.com's Food Delivery Isn't A Side Bet — It's Converting Users At Nearly 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-11-14 02:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/markets/tech/25/11/48844271/jd-coms-food-delivery-isnt-a-side-bet-its-converting-users-at-nearly-50><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>For years, JD.com Inc (NASDAQ:JD) has been boxed into the same narrative: a logistics powerhouse built on electronics, appliances and 1P efficiency. But the company’s third quarter delivered an ...</p>\n\n<a href=\"https://www.benzinga.com/markets/tech/25/11/48844271/jd-coms-food-delivery-isnt-a-side-bet-its-converting-users-at-nearly-50\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4551","symbol_name":"寇图资本持仓","start_time":0,"source_url":"https://www.benzinga.com/markets/tech/25/11/48844271/jd-coms-food-delivery-isnt-a-side-bet-its-converting-users-at-nearly-50","article_id":"2583407513","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/11/13/JD-Com.jpeg?optimize=medium&dpr=2&auto=webp&width=260"],"rights":{"source":"benzinga_hot_news","url":"https://www.benzinga.com/markets/tech/25/11/48844271/jd-coms-food-delivery-isnt-a-side-bet-its-converting-users-at-nearly-50","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2583407513","pubTimestamp":1763057880,"columns":[],"sourceInfo":{"source_id":"benzinga_hot_news","name":"Benzinga"},"weMediaInfo":null,"summary":"JD's Q3 earnings revealed its food delivery business is converting new users at nearly 50%, with high retention and engagement rates.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4551":"寇图资本持仓","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU1224709979.USD":"FIDELITY CHINA FOCUS \"A\" (USD) ACC","LU0455707207.USD":"FIDELITY FUNDS  CHINA INNOVATION \"A\" (USD) INC","BK4509":"腾讯概念","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU1688375341.USD":"贝莱德中国灵活股票基金","IE0008368742.USD":"首域中国增长基金I Acc","BK4524":"宅经济概念","SG9999002463.SGD":"LionGlobal China Growth SGD","JD":"京东","BK4220":"综合零售","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","BK4531":"中概回港概念","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","BK4526":"热门中概股","BK4585":"ETF&股票定投概念","BK4503":"景林资产持仓","LU1102505929.USD":"FIDELITY SUSTAINABLE EMERGING MARKETS EQUITY  \"A\" (USD) ACC","BK4122":"互联网与直销零售","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","MPNGF":"MEITUAN","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","BK4558":"双十一","LU0287142896.SGD":"Fidelity China Focus A-SGD","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4505":"高瓴资本持仓","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0502904849.HKD":"FIDELITY FUNDS  CHINA INNOVATION \"A\" (HKD) ACC","BK4504":"桥水持仓","BK4209":"餐馆","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","BK4614":"Manus概念股","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0048580855.USD":"富达大中华区A","BK4579":"人工智能","BK4588":"碎股","09618":"京东集团-SW","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU1102505762.USD":"富达新兴市场焦点 A","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","LU0737861699.HKD":"FIDELITY CHINA FOCUS \"A \" (HKD) ACC","LU0173614495.USD":"富达中国焦点A"},"translate_title":"京东的食品配送不是附带赌注——它的用户转化率接近50%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09618":0.6,"JD":1.5,"MPNGF":1},"content_text":"For years, JD.com Inc (NASDAQ:JD) has been boxed into the same narrative: a logistics powerhouse built on electronics, appliances and 1P efficiency. But the company’s third quarter delivered an unexpected twist — JD's food delivery business isn't just another generational experiment. It's converting new users at nearly 50%, a cohort performance most platforms would kill for.\nAnd that's before the company even turns on monetization.\nRead Also: China’s JD.com Reaches 700 Million Users As Retail Growth Holds Firm\nDuring the earnings call, CEO Sandy Ran Xu, admitted competition has \"intensified,\" but the numbers don't look like a company pulling back. JD Food Delivery posted double-digit GMV growth quarter over quarter, gained a healthier order mix, and even saw average order price increase — all while rivals are throwing subsidies at consumers.\nMeal orders now make up the \"vast majority\" of JD's order mix, giving the platform a clear identity: premium, fast, and built for higher-value customers.\nJD says its DAUs grew at industry-leading rates, with shopping frequency up over 40% year on year — a sign its food delivery funnel isn't just sticky but accretive to its core retail engine.\nThe standout line from the call was simple and stunning: \"For the earliest group of food delivery users, their cohort conversion has reached close to 50% in Q3.\"\nThat means nearly half the new food delivery users became active JD retail users — a cross-sell rate unmatched across China’s e-commerce. And retention is \"relatively high,\" according to management, with food delivery boosting overall user engagement.\nThis isn't a cash-burning land grab. JD narrowed its food delivery losses in the third quarter as unit economics improved and subsidies became more targeted.\nJD's food delivery push is starting to look less like Meituan (OTCPK:MPNGF) competition and more like a user-acquisition strategy with unusually high ROI. If JD can keep converting at anything near 50%, the business won't just pay for itself — it could become a new growth engine for general merchandise, supermarket, and 3P categories.\nRead Next: \nPhoto: Shutterstock","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}