亚马逊”低价商城“新拓展14国

白鲸出海

11/13

原标题：宣战Shein与Temu！亚马逊”低价商城“新拓展14国作者：雨果跨境来源：雨果网题图来源 | Unsplash据路透社消息，亚马逊宣布，其低价购物应用“Amazon Bazaar”（在美国称为“Haul”）已新增 14 个新市场，正在加速与来自中国的 Temu 等平台在全球超低价商品市场的竞争。这项服务主打价格低至 2 美元的家居用品、时尚服饰等产品，旨在吸引对价格敏感的消费者。亚马逊的...

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countries","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":1.5,"USAW.SI":0.6},"content_text":"原标题：宣战Shein与Temu！亚马逊”低价商城“新拓展14国作者：雨果跨境来源：雨果网题图来源 | Unsplash据路透社消息，亚马逊宣布，其低价购物应用“Amazon Bazaar”（在美国称为“Haul”）已新增 14 个新市场，正在加速与来自中国的 Temu 等平台在全球超低价商品市场的竞争。这项服务主打价格低至 2 美元的家居用品、时尚服饰等产品，旨在吸引对价格敏感的消费者。亚马逊的低价购物应用“Amazon Bazaar”于去年在墨西哥首次推出，并直接扩展至沙特阿拉伯和阿拉伯联合酋长国，此次新增的市场主要包括中国香港、菲律宾、尼日利亚和中国台湾等地。亚马逊表示，Amazon Bazaar 主打超低价商品，涵盖家居、服饰、配饰等多个品类，平台上的大多数商品价格低于 10 美元，部分甚至低至 2 美元，例如 10 美元的连衣裙或 5 美元的饰品。这一定位精准切入了全球消费者，尤其是低收入群体在通胀与关税压力下的核心需求。所有产品均通过其全球物流中心直接发货，并由服务合作伙伴网络配送至消费者手中。值得一提的是，该款应用程序提供与亚马逊主应用内“Haul”低价购物板块相似的商品选择，后者于 2024 年在美国推出，并已扩展至英国、德国、法国、意大利、西班牙、日本和澳大利亚。D.A. Davidson & Co. 分析师吉尔·卢里亚表示：“Amazon Bazaar 的全球扩展是亚马逊国际化战略的重要一步。亚马逊通常在确信能够规模化运营、满足消费者需求并建立盈利业务后才会进入新市场。”他指出，亚马逊进入新市场后往往需要数年实现盈利。根据公司最新财报，亚马逊 2025 年第三季度国际市场收入达 409 亿美元，同比增长 10%（剔除汇率影响）。卢里亚进一步分析，若亚马逊能在提供有限品类的超低价商品时保持优质服务水平，其业务有望从目前的 23 个核心市场扩展至全球更多国家。亚马逊通过其全球物流网络和高效配送体系，为消费者提供极具竞争力的价格和便捷的购物体验。与此同时，中国跨境电商平台 Temu 也在加速全球扩张。Temu 则向至少 70 个国家发货。然而，美国总统特朗普近期实施的进口关税政策，以及取消价值低于 800 美元包裹免税的“小额关税”的贸易豁免，对这家公司的美国业务造成一定冲击。受此影响，低收入消费者群体对价格敏感度进一步提升，促使亚马逊加速其低成本电商服务的全球布局，以抢占市场份额。亚马逊此举不仅展现了其在全球电商领域的雄心，也进一步加剧了与 Temu 等对手在超低价商品市场的激烈竞争。其战略扩张恰逢美国总统特朗普推行高额进口关税政策，导致消费者信心受挫，低价商品的吸引力进一步凸显。通过独立的 Amazon Bazaar 应用，亚马逊不仅强化了其在低价电商领域的布局，也为全球零售市场注入了新的变量。未来，亚马逊能否凭借其强大的物流网络和品牌优势，在新兴市场中复制其成功模式，值得业界持续关注。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"}}}