** Big box retailer Target TGT.N reported a steeper-than-expected drop in comparable sales on Wednesday and forecast a broad profit range for the holiday quarter, as it cuts prices and boosts investments to attract cost-conscious U.S. shoppers

** Co's new CEO Michael Fiddelke, who will take over in February, highlighted new digital tools in stores to support staff and an AI-powered gift finder online to enhance the shopping experience

** Median PT of 40 brokerages covering the stock is $96 - data compiled by LSEG

AI SWAY TO KEEP SHOPPERS STAY

** Morningstar (fair value: $118) says co’s incoming CEO plans major assortment and store changes by 2026 backed by AI tools to improve merchandising and stock levels creating a clearer path to stabilize market share

** TD Cowen ("hold," PT: $90) believes Target still has work ahead on its transformation, focusing on tech-enabled convenience, AI-driven insights, stronger supply chain, and e-commerce profitability

** J.P. Morgan ("neutral," PT: $100) says co will move past boycott-related sales pressure and $1 billion in margin costs in early 2026, while tax stimulus and efforts to revive merchandising should start paying off

** Evercore ISI ("in-line," PT: $95) believes extending store hours to improve checkout speed and keep shelves stocked will raise near-term expenses but should position the company to boost sales and strengthen market share going forward

(Reporting by Kanishka Ajmera in Bengaluru)

((Kanishka.Ajmera@thomsonreuters.com))