Ibotta Partners With ABCS Insights on Campaign Measurement

MT Newswires Live

2025/11/17

Ibotta (IBTA) said Monday it partnered with advertising analytics firm ABCS Insights to offer its consumer-packaged brand partners a new option for measuring the impact of Ibotta's promotional campaigns on revenue growth.

Under the partnership, clients can access ABCS Sales Effect studies for their Ibotta digital campaigns, the company said.

Shares of Ibotta fell 7.5% in recent trading.

Price: 24.57, Change: -1.99, Percent Change: -7.49

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