消息称苹果 Vision Air 开发遇阻，搁置亲民版头显计划

IT之家

2025/11/20

IT之家 11 月 20 日消息，苹果在上个月推出了 M5 芯片版 Vision Pro 头显，不过市场反应和前代产品一样平淡，其中很大的原因在于其售价高达 29999 元人民币，消费者们对这款昂贵且没有特别多新体验的头显热情不足。不过天风证券分析师郭明𫓹在 9 月初发布博文，称苹果正在解决当前 Vision Pro 存在的重量和昂贵价格问题，计划在 2027 年推出轻量化、售价更加亲民的 ...

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...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251120173935a4aef0a0&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4575","symbol_name":"芯片概念","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251120173935a4aef0a0&s=b","article_id":"2584918294","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251120173935a4aef0a0&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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日消息，苹果在上个月推出了 M5 芯片版 Vision Pro 头显，不过市场反应和前代产品一样平淡，其中很大的原因在于其售价高达 29999 元人民币，消费者们对这款昂贵且没有特别多新体验的头显热情不足。不过天风证券分析师郭明𫓹在 9 月初发布博文，称苹果正在解决当前 Vision Pro 存在的重量和昂贵价格问题，计划在 2027 年推出轻量化、售价更加亲民的 Vision Air 头显，重点优化佩戴舒适性与成本控制，价格降幅有望超 50%。而根据韩媒 DealSite 今天报道，此前苹果曾与三星合作开发一种名为 G-VR 的玻璃基显示面板，采用玻璃基板 +micro-OLED 面板制成，相比硅基 micro-OLED 面板成本更低，有望降低 Vision Pro 的生产成本，从而以更低价格量产。IT之家在此援引 DealSite 报道，苹果已在近期搁置相关计划，很可能已经主动要求三星停止研发 G-VR 面板。不过报道内并未详细说明 Vision Air 被搁置的原因，科技媒体 Wccftech 推测这可能跟苹果加速推进智能眼镜项目有关，目前已有传闻称苹果将在明年推出品牌首款智能眼镜，采用无显示面板设计，2027 年推出的第二代产品才会加入 AR 显示功能。彭博社记者马克・古尔曼曾指出，Vision Pro 头显重量大、价格高，难以吸引大众消费者，导致苹果在头显功能方面推进缓慢，因此这家公司很可能在产品线上做出一定调整，将原本投入 Vision Air 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