Kellanova has announced a partnership with Walmart and Indigo Ag aimed at advancing sustainable agriculture practices among rice farmers in Arkansas. The collaboration provides financial incentives for farmers who adopt regenerative methods, such as improved water management, optimized fertilizer use, and crop rotation. The initiative seeks to enhance soil quality, conserve water, and reduce greenhouse gas emissions, while supporting farmer incomes. Kellanova's involvement builds on an existing partnership between Walmart and Indigo Ag, which has previously contributed to reductions in emissions, water conservation, and increased earnings for participating farmers. The program tracks environmental and economic outcomes and is intended to support community well-being and sustainable sourcing across the value chain.