Intuit Inc. has announced a partnership with The Trade Desk, making Intuit's SMB MediaLabs audiences available on The Trade Desk platform. This collaboration enables advertisers to access Intuit's first-party small and mid-market business $(SMB)$ audience segments, allowing for more precise and relevant targeting of SMB decision-makers across channels. By combining Intuit's unique business insights with The Trade Desk's advertising execution capabilities, brands can deliver highly relevant advertising while adhering to privacy-conscious standards. The partnership aims to help marketers connect more effectively with millions of small and mid-market businesses, driving measurable business outcomes.