Specificity Inc. announced the results of a recent digital marketing campaign conducted for the third largest travel website in Europe, which generates over $75 million annually. According to the company, the 28-day campaign delivered $385,202 in revenue from an ad spend of $10,004, resulting in an IrROAS (incremental return on ad spend) of 38.5×. The campaign achieved a click-through rate of 0.78%, generating approximately 19,300 clicks from 2.48 million impressions. Cost metrics included a CPM of $4.03, CPC of $0.52, and CPL of $65.82. Specificity Inc. attributed the results to its proprietary ad technology, focus on human-verified targeting, and a structured approach to campaign optimization.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Specificity Inc. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 1114646) on December 04, 2025, and is solely responsible for the information contained therein.