Mattel Looks to Jumpstart Barbie Sales -- Market Talk

Dow Jones

2025/12/04

1305 ET - Sales of Barbie dolls have lagged lately, but Mattel isn't too worried about it. "The brand is in great health, notwithstanding the decline recently," CEO Ynon Kreiz says at the Morgan Stanley Global Consumer and Retail Conference. Moving forward, the toy company will aim to drive engagement around the brand by improving packaging, enhancing segmentation in the toy aisle, introducing more play patterns and tapping into the adult collectors, he says. "We expect to see improving trends for Barbie in the fourth quarter and beyond," Kreiz adds. (connor.hart@wsj.com)

(END) Dow Jones Newswires

December 03, 2025 13:05 ET (18:05 GMT)

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Moving forward, the toy company will aim to drive engagement around the brand by improving packaging, enhancing segmentation in the toy aisle, introducing more play patterns and tapping into the adult collectors, he says. \"We expect to see improving trends for Barbie in the fourth quarter and beyond,\" Kreiz adds. (connor.hart@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  December 03, 2025 13:05 ET (18:05 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"MAT","symbol_name":"美国美泰公司","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2588251480","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2588251480","pubTimestamp":1764785100,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1305 ET - Sales of Barbie dolls have lagged lately, but Mattel isn't too worried about it. \"The brand is in great health, notwithstanding the decline recently,\" CEO Ynon Kreiz says at the Morgan Stanley Global Consumer and Retail Conference. Moving forward, the toy company will aim to drive engagement around the brand by improving packaging, enhancing segmentation in the toy aisle, introducing more play patterns and tapping into the adult collectors, he says. \"We expect to see improving trends for Barbie in the fourth quarter and beyond,\" Kreiz adds. ","collect":0,"end_time":0,"defaultTopTitle":"","property":["earning"],"viewcount":null,"language":"en","relate_stocks":{"MAT":"美国美泰公司"},"translate_title":"美泰希望推动芭比娃娃销售——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MAT":1.5},"content_text":"1305 ET - Sales of Barbie dolls have lagged lately, but Mattel isn't too worried about it. \"The brand is in great health, notwithstanding the decline recently,\" CEO Ynon Kreiz says at the Morgan Stanley Global Consumer and Retail Conference. Moving forward, the toy company will aim to drive engagement around the brand by improving packaging, enhancing segmentation in the toy aisle, introducing more play patterns and tapping into the adult collectors, he says. \"We expect to see improving trends for Barbie in the fourth quarter and beyond,\" Kreiz adds. (connor.hart@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  December 03, 2025 13:05 ET (18:05 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}