MNTN Partners with Northbeam to Enhance CTV Performance Measurement

Reuters

2025/12/03

MNTN Partners with Northbeam to Enhance CTV Performance Measurement

MNTN Inc., a leading technology platform for Connected TV $(CTV)$ performance marketing, has announced a new integration with Northbeam, a prominent marketing measurement platform. This collaboration enables marketers to view MNTN Performance TV campaign data alongside other media channels within Northbeam, providing a comprehensive view of CTV's impact on conversions and new customer acquisition. The integration allows for seamless use of Northbeam's multi-touch attribution and marketing mix modeling, giving marketers deeper insights and more confidence in their data-driven investment decisions. Early results from the partnership show that MNTN's campaigns deliver significant incremental growth, with approximately 90% of site visits being net-new and a marketing efficiency ratio of about 1.8x.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MNTN Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251203262824) on December 03, 2025, and is solely responsible for the information contained therein.

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This collaboration enables marketers to view MNTN Performance TV campaign data alongside other media channels within Northbeam, providing a comprehensive view of CTV's impact on conversions and new customer acquisition. The integration allows for seamless use of Northbeam's multi-touch attribution and marketing mix modeling, giving marketers deeper insights and more confidence in their data-driven investment decisions. Early results from the partnership show that MNTN's campaigns deliver significant incremental growth, with approximately 90% of site visits being net-new and a marketing efficiency ratio of about 1.8x.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<em>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MNTN Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251203262824) on December 03, 2025, and is solely responsible for the information contained therein.</span></em>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4009","symbol_name":"广告","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251203:nNDL7Ng6WZ:1","article_id":"2588443380","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2588443380","pubTimestamp":1764770465,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"MNTN Inc., a leading technology platform for Connected TV  performance marketing, has announced a new integration with Northbeam, a prominent marketing measurement platform. 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