Pattern Group Acquires ROI Hunter to Boost Global Retail Media Capabilities

Reuters
12/03
Pattern Group Acquires ROI Hunter to Boost Global Retail Media Capabilities

Pattern Group Inc. has completed the acquisition of ROI Hunter a.s., a retail media platform known for integrating product, marketing, and merchandising data to enable margin-informed, SKU-level advertising across platforms such as Google, Meta, and Snap. The integration of ROI Hunter's technology provides Pattern with a unified retail media platform that supports smarter and more consistent cross-channel execution for brands. This move enhances Pattern's AI-driven advertising capabilities and strengthens its position in global ecommerce acceleration, offering brands granular insights into product performance and supporting international expansion efforts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pattern Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251203309073) on December 03, 2025, and is solely responsible for the information contained therein.

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