Beyond Meat Inc shares surged 36.5% on Monday, trading sharply higher on heavy volume even though the company has not issued any fresh news or filings. The shares jumped another 7.5% in premarket trading on Tuesday.

The move comes as meme favorite GameStop trends on social platforms, potentially drawing traders back into heavily shorted consumer names. Here’s what investors need to know.

What To Know: Beyond Meat remains a turnaround story after a difficult third quarter. The plant-based meat maker recently reported revenue of $70 million, down roughly 13% year-over-year as weaker demand and lower pricing pressured results.

U.S. retail and foodservice sales declined double digits, while international foodservice showed only modest growth. The company also posted a wider-than-expected loss and guided fourth-quarter revenue to a range of $60 million to $65 million, below Wall Street estimates near $70 million.

Those results sent Beyond Meat tumbling more than 30% over the past month, before Monday’s sharp reversal, and left the shares technically oversold heading into the Thanksgiving period. The stock also bounced modestly last week as consumer-staples peers rallied, but Monday’s outsized gain suggests renewed speculative interest rather than a shift in fundamentals.

With short interest elevated and sentiment still fragile after the earnings disappointment, Beyond Meat may be catching a sympathy bid from traders rotating into volatile, high-beta names alongside GME. Investors will be watching this week to see if the momentum can persist without company-specific catalysts.