Integral Ad Science Holding Corp. has published its annual Industry Pulse Report, highlighting key trends and priorities shaping the digital advertising landscape for 2026. The analysis reveals that media experts are cautiously embracing artificial intelligence $(AI)$, focusing on the evolution of digital video and social media, and emphasizing media quality as a fundamental aspect of campaign performance. The report notes increasing complexity in the media environment, with industry professionals balancing innovation and brand protection. Top priorities identified include measuring media quality across social platforms and connected TV $(CTV)$, ensuring brand safety for influencer and creator content, and closely monitoring AI-generated material. The report also underscores concerns around ad fraud, content adjacency, and the suitability of digital environments as the volume of CTV and social media inventory grows.