Premier Investments Keeps Bulls Despite Smiggle Softness -- Market Talk

Dow Jones
2025/12/08

0031 GMT - Premier Investments keeps its bulls at Morgan Stanley despite ongoing uncertainty at one of the retailer's two key units. The MS analysts warn that the absence of a permanent boss at the Smiggle stationery business adds to a murky earnings outlook amid continuing sales weakness, particularly in the U.K. They don't expects a meaningful recover in sales until up to 12 months after Premier appoints a new managing director to the business. More positively, they see the Peter Alexander sleepwear unit's record Black Friday performance setting it up well for the Christmas period. MS trims its target price 14% to A$20.60 but keeps an overweight rating on the stock, which is down 0.2% at A$15.19. (stuart.condie@wsj.com)

 

(END) Dow Jones Newswires

December 07, 2025 19:31 ET (00:31 GMT)

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