Shake Shack Stepping Up Loyalty -- Market Talk

Dow Jones

12/09

1027 ET - Loyalty programs are becoming table stakes for restaurants trying to reach consumers seeking a good value, and Shake Shack says it needs to step up its game. Young people particularly won't visit restaurants if they don't earn points through a loyalty program, a barrier to Shake Shack's sales growth, CEO Rob Lynch says at an investor conference. The company is working on a loyalty program now, and it could debut later this year. (heather.haddon@wsj.com; @heatherhaddon)

(END) Dow Jones Newswires

December 09, 2025 10:27 ET (15:27 GMT)

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Young people particularly won't visit restaurants if they don't earn points through a loyalty program, a barrier to Shake Shack's sales growth, CEO Rob Lynch says at an investor conference. The company is working on a loyalty program now, and it could debut later this year. 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Young people particularly won't visit restaurants if they don't earn points through a loyalty program, a barrier to Shake Shack's sales growth, CEO Rob Lynch says at an investor conference. The company is working on a loyalty program now, and it could debut later this year. (heather.haddon@wsj.com; @heatherhaddon) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  December 09, 2025 10:27 ET (15:27 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1878469433.USD","symbol_name":"THREADNEEDLE (LUX) - AMERICAN SMALLER COMPANIES \"A\" (USD) ACC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2590134700","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2590134700","pubTimestamp":1765294020,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1027 ET - Loyalty programs are becoming table stakes for restaurants trying to reach consumers seeking a good value, and Shake Shack says it needs to step up its game. 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Young people particularly won't visit restaurants if they don't earn points through a loyalty program, a barrier to Shake Shack's sales growth, CEO Rob Lynch says at an investor conference. The company is working on a loyalty program now, and it could debut later this year. (heather.haddon@wsj.com; @heatherhaddon) \n\n\n  (END) Dow Jones Newswires\n\n\n  December 09, 2025 10:27 ET (15:27 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}