The Vita Coco Company Inc. has announced a new partnership with Rush Soccer, the world's largest youth soccer organization. As the Official Hydration Partner of Rush Soccer, Vita Coco will provide its coconut water products to over 55,000 players across the United States and in more than 50 countries. The collaboration includes national product integration at Rush tournaments, hydration stations at key events, and custom content promoting healthy performance habits. The partnership aims to support young athletes with cleaner, naturally hydrating beverage options, with nationwide activations starting in 2026.