Pinterest is set to acquire tvScientific, a connected TV $(CTV)$ performance advertising platform, in a move that will allow marketers to combine Pinterest's intent-rich audience signals with CTV advertising. The integration aims to provide advertisers with the ability to measure how TV advertising lifts performance campaign results, leveraging Pinterest's AI-powered platform and tvScientific's outcome-based CTV technology. After the transaction closes, expected in the first half of 2026, tvScientific will continue to operate as its own brand. The companies plan to first scale tvScientific's capabilities in the U.S. before considering global expansion. Financial terms of the deal were not disclosed.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pinterest Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251211564605) on December 11, 2025, and is solely responsible for the information contained therein.