1505 ET - Deere expects sales to grow at an annual average rate of 10% a year through 2030. That would boost equipment sales to about $63 billion from $38.9 billion in 2025. Executives told investors during a presentation they remain bullish about the sales growth potential from farm technology, but said an earlier goal of 10% of the revenue by 2030 coming from software service fees will take longer to achieve. The company said building the technology infrastructure to use software programs is taking longer than anticipated and weak ag markets have held down adoption levels. (robert.tita@wsj.com)
(END) Dow Jones Newswires
December 08, 2025 15:05 ET (20:05 GMT)
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